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Generation Y’s appetite for streaming media is driving subscription content to new levels of consumption, according to fresh audience research from Mintel.
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Netflix has taken connectivity issues by the scruff of the fibre in a deal with the US’s largest cable provider, Comcast, which is aimed to ensure that its content is streamed faster and more seamlessly. The multi-year interconnection deal, shifts the streaming picture into what could become a bigger trend.
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The Super Bowl, holds prestige in the marketing world as the barometer of advertising victories and failures. While brands hang their high end budget and hopes on Super Bowl supremacy across all screens, the clear winner in this game is the digital platform which is reaping the benefits of traffic surges and screen engagement.
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Hollywood has been urged to ramp up the pace and redesign its content strategy to keep up with technology. Addressing the annual Society of Motion Picture and Television Engineers (SMPTE) technical conference and exhibition in Hollywood, Thomas Gewecke, chief digital officer and executive VP for strategy and business development at Warner Bros. Entertainment, said: “this is no longer science fiction. The technology is there; the product is not.”
